r/apolloapp 22h ago To The Stars Lawyer Up Dread Shocked Coin Gift Wait What? Mind Blown Stonks Falling Doom Out of the Magic Portal Helpful Take My Money Snek 1UP I'd Like to Thank... Table Flip Platinum Helpful (Pro) Take My Power Into the Magic Portal Timeless Beauty Are You Serious? Ally Heartwarming Burning Cash Defeated Sidevote Argentium LOVE! Take My Energy Starry Narwhal Salute Pot o' Coins Press F Facepalm Doot 🎵 Doot Hugz Calculating Bless Up (Pro) Plus One Spit-take Heartbreak Lurking Stone Face I am disappoint Gold All-Seeing Upvote Tearing Up I'll Drink to That Silver

Announcement 📣 📣 Had a call with Reddit to discuss pricing. Bad news for third-party apps, their announced pricing is close to Twitter's pricing, and Apollo would have to pay Reddit $20 million per year to keep running as-is.


Hey all,

I'll cut to the chase: 50 million requests costs $12,000, a figure far more than I ever could have imagined.

Apollo made 7 billion requests last month, which would put it at about 1.7 million dollars per month, or 20 million US dollars per year. Even if I only kept subscription users, the average Apollo user uses 344 requests per day, which would cost $2.50 per month, which is over double what the subscription currently costs, so I'd be in the red every month.

I'm deeply disappointed in this price. Reddit iterated that the price would be A) reasonable and based in reality, and B) they would not operate like Twitter. Twitter's pricing was publicly ridiculed for its obscene price of $42,000 for 50 million tweets. Reddit's is still $12,000. For reference, I pay Imgur (a site similar to Reddit in user base and media) $166 for the same 50 million API calls.

As for the pricing, despite claims that it would be based in reality, it seems anything but. Less than 2 years ago they said they crossed $100M in quarterly revenue for the first time ever, if we assume despite the economic downturn that they've managed to do that every single quarter now, and for your best quarter, you've doubled it to $200M. Let's also be generous and go far, far above industry estimates and say you made another $50M in Reddit Premium subscriptions. That's $550M in revenue per year, let's say an even $600M. In 2019, they said they hit 430 million monthly active users, and to also be generous, let's say they haven't added a single active user since then (if we do revenue-per-user calculations, the more users, the less revenue each user would contribute). So at generous estimates of $600M and 430M monthly active users, that's $1.40 per user per year, or $0.12 monthly. These own numbers they've given are also seemingly inline with industry estimates as well.

For Apollo, the average user uses 344 requests daily, or 10.6K monthly. With the proposed API pricing, the average user in Apollo would cost $2.50, which is is 20x higher than a generous estimate of what each users brings Reddit in revenue.

While Reddit has been communicative and civil throughout this process with half a dozen phone calls back and forth that I thought went really well, I don't see how this pricing is anything based in reality or remotely reasonable. I hope it goes without saying that I don't have that kind of money or would even know how to charge it to a credit card.

This is going to require some thinking. I asked Reddit if they were flexible on this pricing or not, and they stated that it's their understanding that no, this will be the pricing, and I'm free to post the details of the call if I wish.

- Christian

(For the uninitiated wondering "what the heck is an API anyway and why is this so important?" it's just a fancy term for a way to access a site's information ("Application Programming Interface"). As an analogy, think of Reddit having a bouncer, and since day one that bouncer has been friendly, where if you ask "Hey, can you list out the comments for me for post X?" the bouncer would happily respond with what you requested, provided you didn't ask so often that it was silly. That's the Reddit API: I ask Reddit/the bouncer for some data, and it provides it so I can display it in my app for users. The proposed changes mean the bouncer will still exist, but now ask an exorbitant amount per question.)

r/news 3h ago

Teenage birth rates in the US reached historic lows in 2022, CDC report finds

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r/apple 21h ago Snek Bless Up All-Seeing Upvote Gold Platinum Take My Energy Press F Defeated Facepalm Stonks Falling Silver

iOS Reddit may force Apollo and third-party clients to shut down, asking for $20M per year API fee


r/mildlyinfuriating 13h ago

POV: you’re happily married and message your friend who recently got a girlfriend

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First, I have known this person for years and we’ve never been romantically or intimately involved in any way. Second, I had no idea he “wasn’t supposed to be talking to me”. Third, I’m blocked on all kinds of social media 😂 Mildly infuriating as I was caught off guard

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r/videogames 16h ago

Question What is the first game you think of when you see this console?

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🇲​🇮​🇸​🇨​ Man snatched off woman's wig. Later revealed to be an attorney, and was fired from his firm as a result of his actions.

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r/PublicFreakout 6h ago

Husband confronts and slaps the man who allegedly sexually assaulted his wife 7 years prior.

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The confrontation took place during the Annual Clinical & Scientific Meeting in Baltimore, Maryland (19-21 May 2023).

r/gaming 14h ago All-Seeing Upvote

It should be illegal to market something as the "Full Game" and also clearly show you aren't getting the "Full Game".

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r/europe 8h ago

Misleading May 2023 was the first full month since Germany shut down its last remaining nuclear power plants: Renewables achieved a new record with 68.9% while electricity from coal plummeted

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r/nextfuckinglevel 15h ago Bravo!

Cutting onions like a pro

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r/memes 3h ago

Im kinda of an athlete myself

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r/WhitePeopleTwitter 6h ago

Mutt Woosh is his own man, in that he always finds a way to get owned.

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r/MadeMeSmile 5h ago

Didn't think you'd see an old friend again.

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r/kpop 14h ago

[News] EXO Baekhyun, Chen, Xiumin have ended their exclusive contracts with SM Entertainment + taken legal action against the company for overdue payment and unreasonable deals


r/MadeMeSmile 15h ago Heartwarming

Life passes by so quickly

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r/midjourney 20h ago

Discussion Midjourney has no problem creating a carton of Jesus but absolutely refused to create one of the prophet Muhammad

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r/meirl 16h ago


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r/politics 6h ago All-Seeing Upvote

Florida faces ‘mass migration’ as trans people flee state in fear of Ron DeSantis’ ‘hateful bills’


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'It's not fair': Group feeding the homeless outside Houston Public Library hit with 29 citations


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I Miss Natter #NatterIsLoveNatterIsLife AI restoration

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r/OutOfTheLoop 19h ago

Answered What's going on with Reddit phone apps having to shut down?


I keep seeing people talking about how reddit is forcing 3rd party apps to shut down due to API costs. People keep saying they're all going to get shut down.

Why is Reddit doing this? Is it actually sustainable? Are we going to lose everything but the official app?

What's going on?


r/titanfall 13h ago

Guess I'm gonna die in the first hour. Wbu

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